MBA - Marketing Specialization
The MBA curriculum in the Marketing specialization teaches the essentials of developing marketing plans, managing product development and marketing communications, and identifying new marketing opportunities provided by the Internet.
MBA - Marketing Specialization - Program Outline
| Code | Course Name | Credits |
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- This course focuses on problem solving techniques that take into consideration all aspects of the organization: the people, informal organization, work, formal organization, and external culture. Students are introduced to a process to identify management problems through root-cause analysis, diagnose the causes of the problems, recommend solutions, and plan implementation.
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- This course focuses on analyzing the marketing environment, including customers and competition, as well as how the marketing efforts align with the strategic goals of the company. As part of the MBA curriculum, students learn to determine which customers should be targeted in the marketing effort, choose which products the company should offer, establish how and when customers will be informed about the product, determine the best pricing strategy for a product and decide the best way to get the product to market.
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- Major topics in this MBA curriculum course include profit-maximization for a competitive firm, economic allocation of costs, price discrimination and other pricing strategies, pricing with market power, and an introduction to game theory.
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- This course focuses on how managers use corporate accounting information for making business decisions. Major topics include the use of financial statements and accounting information to determine profitability and financial performance, risk, differences in structure and business models, and the relationship of cash flow statements to the balance sheet and income statements, and the use of ratios to assess the quality of a company's accounting information, and the use of internal operating metrics.
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- This course introduces the fundamental financial concepts managers use to make crucial corporate investment decisions. Students in the MBA curriculum will also encounter important concepts such as free cash flow and the cost of capital. Students will learn to use techniques such as net present value (NPV), internal rate of return (IRR), Capital Asset Pricing Model (CAPM), capital budgeting, and regression output to distinguish between systematic and unsystematic risk.
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- Major topics include engineering business processes, choosing the right architecture for production systems, capacity sizing and timing, lead time management, and supply chain management.
- Major topics include engineering business processes, choosing the right architecture for production systems, capacity sizing and timing, lead time management, and supply chain management.
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- Many decision situations such as optimization and risk lend themselves to quantitative modeling. The first major topic is optimization using linear programming, non-linear programming and integer programming with the Excel add-in Solver. The other major topic is Monte Carlo simulation using the Excel add-in Crystal Ball to analyze decisions involving uncertainty and risk.
- Many decision situations such as optimization and risk lend themselves to quantitative modeling. The first major topic is optimization using linear programming, non-linear programming and integer programming with the Excel add-in Solver. The other major topic is Monte Carlo simulation using the Excel add-in Crystal Ball to analyze decisions involving uncertainty and risk.
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- This course introduces the student to an integrated framework for global management. This framework focuses on the relationships between organizational structure, environment (market and non-market), and strategy-the Organization-Environment-Strategy ("OES") triangle. This approach offers managers a systematic way of thinking about basic global strategy decisions and key tradeoffs.
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- Part of the MBA curriculum, this course includes industry analysis, six forces analysis, identifying competitive advantages, and strategy evaluation.
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- Major topics include the collection and use of online customer data, attracting customers to a web site, using a web site to create customer value, transitioning customers to online purchasing, and competition strategies in industries with both online and traditional channels.
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- This course teaches the organizational and marketing skills to develop new products. Specific approaches to organizing product development processes and teams, choosing markets, generating and evaluating product ideas, choosing product attributes, predicting the success of new products and launching products are covered.
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- In this course, students will engage in some of the activities required when developing a marketing plan for a new product, including marketing research and post research to measure the success of the product's introduction. Students will develop a branding strategy for a new product and the marketing communication strategies to communicate the benefits of the new product to the marketplace. Specialization: Marketing.
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- Problems of cross-national marketing; identification of market potential; development of strategies to suit cultural differences; management of multinational marketing efforts. The development of product promotion policies, pricing strategies and distribution methods. Legal aspects of international marketing. Government trade regulations and impediments to technological innovation in developing countries. The political dimensions of multinational marketing.