Bachelor of Science in Business Administration

With a comprehensive examination of business functions, theories and practices, the Bachelor of Science in Business Administration offers students a choice of career paths. Beyond the required general education and business courses, students can choose courses directed toward a particular concentration.

Students pursuing the Bachelor of Science in Business Administration must choose to concentrate in Finance, General Management, Human Resources Management, International Business, Management of Information Systems, Managerial Accounting, Marketing, and Small Business and Entrepreneurship.  

Curriculum in the Business Administration Degree Program

The curriculum requirements for the Bachelor of Science in Business Administration include:
  • Business Core Curriculum - 42 credits
  • Bachelor Curriculum Core - 39 credits
  • Concentration Courses - 18 credits
  • Elective Courses - 21 credits

You can choose elective courses to pursue specific interests that complement other courses in your degree program. Please consult with your advisor to select the most appropriate elective courses in your business administration degree to achieve your career goals.

Total: 120 credits

A Note About General Education Core Courses

All course selections in the bachelor's degree program should be made in consultation with an academic advisor to assure program requirements and prerequisites for completing your bachelor's of science degree are met.

Placement testing is required of all incoming undergraduate students in the subject area of English Composition unless specific transfer credit has been successfully completed in this specific discipline of study. Some students may need to take a fundamental writing course (WRT 100) before taking WRT 101. This fundamental course cannot count towards Ellis University's bachelor's degree core requirements.

Placement testing is required of all incoming undergraduate students in the subject area of Mathematics unless specific transfer credit has been successfully completed in this specific discipline of study. Some students may need to take fundamental math courses (MAT 096, MAT 100) before taking MATH 125 or higher. These fundamental courses cannot count towards Ellis University's bachelor's degree core requirements.

To fulfill the Liberal Arts credit requirement, undergraduate students may choose a course from the following areas: Behavioral Science, English, Humanities, Life Science, Mathematics, Physical Science or Social Science. Please note that certain CRJ courses may not be used.

Students may use their military or veteran's benefits toward their tuition costs for this degree.

Bachelor of Science in Business Administration - Program Outline

Core Courses

English Composition Courses

Code Course Name Credits
  • WRT 101 College Composition I 3

    • Instruction in the application of the principles and skills involved in effective expository writing, with most readings from nonfiction prose. Introduces students to the writing process with special attention to constructing arguments, working with sources, and crafting effective sentences and paragraphs.
  • WRT 151 College Composition II 3

    • Further development of the expository and writing and reading skills taught in English. An introduction to literature and the development of library skills leading to a documented research paper. Prerequisite: WRT 101.

English Courses (Choose 6 Credits)

Code Course Name Credits
  • COM 240 Writing for the Mass Media 3

    • This practical introductory course exposes students to the basics of effective writing and the variety of writing challenges posed by the mass media. Simple forms of writing for various media are explored as are elements of good writing such as internal conflict, word economy, objectivity, subjectivity, and the use of nonverbal messages. Prerequisites: WRT 101 and WRT 151.
  • LIT 220 The Art of Drama 3

    • An intermediate-level course in which the student explores dramatic literature in an effort to discover its ritual origins, historical role and current significance. Prerequisite: WRT 151.
  • LIT 210 The Art of Poetry 3

    • An intermediate-level course in which the student learns the technique of reading, interpreting, and evaluating poetry of increasing difficulty and brilliance. Prerequisite: WRT 151.
  • LIT 230 The Art of Fiction 3

    • An intermediate-level course in which selected works of fiction are examined in an effort to understand the approaches, strategies and techniques of artists in this compelling medium. Students will also produce an original, creative piece. Prerequisite: WRT 151.
  • LIT 240 The Art of Prose: Scientific and Technical Literature 3

    • An intermediate-level course in which the art of prose writing is explored in depth. This course focuses on stylistics and rhetoric and covers the development of scientific and technical literature. Prerequisite: WRT 151.
  • LIT 310 Modern Poetry 3

    • This course is more an in depth study than an introduction to representative British and American poets of the 20th century. Emphasis is placed on the manner in which modern poetry derives from traditional patterns yet manages to create new forms and messages for our time.
      Prerequisite: WRT 151.
  • LIT 330 Survey of World Literature 3

    • Study of outstanding writers from all over the world except England and America, from ancient times to the 20th century. Prerequisite: WRT 151.
  • LIT 331 Art of the Novel 3

    • An advanced study of selected masterpieces in the novel form.
  • LIT 340 The African-American Writer in American Literature 3

    • Reading and discussion of representative works of African-American writers. Historical and social backgrounds are explored to interpret African-American literature as meaningful as part of the American literary tradition. Prerequisite: WRT 151.
  • LIT 341 Twentieth-Century American Literature 3

    • An advanced study of major American literature of the 20th century. Prerequisite: WRT 151.
  • WRT 310 Business Writing 3

    • An intermediate-level writing course for students in business. Instruction and practice in all phases of business communications. Prerequisite: WRT 151.
  • WRT 316 Writing for the Technical Professions 3

    • An intermediate-level writing course for students of the physical and life sciences and technology. Emphasis on style in technical writing, modes of technical discourse (definition, description, analysis, interpretation) and strategies for effective business communication, including resume writing, technical reports and oral presentations. Methods and procedures of research are explored in depth. Prerequisite: WRT 151.
  • WRT 330 Writing for Communication Arts 3

    • An intermediate-level writing course for students in the communication field with emphasis on developing writing fluency. Focus on expository, persuasive writing; in-depth study of research methods; and strategies for effective business communication, including resume writing and oral presentations. Prerequisite: WRT 151.
  • WRT 335 Writing for Publication 3

    • An advanced writing course with special emphasis on published work. Students interested in writing and those seriously committed to their own writing improvement and to the writing of prose articles, fiction or poetry are especially encouraged to take this course. Prerequisite: WRT 151.

Humanities Courses (Choose 6 Credits)

Code Course Name Credits
  • HIS 110 American History I 3

    • This is a survey course of American history from the colonial period, the Revolution to the establishment of the Republic, the first half of the nineteenth century, up through the period of the Civil War, ending in 1865. The impact of geography on the growth of the Republic is considered. The political, economic and cultural evolution of the American people is examined, providing the student with historical foundations for an informed political awareness of present-day issues.
  • HIS 150 American History II 3

    • This is a survey course of American history from the end of the Civil War to the present: the period of the Reconstruction, the industrialization of the United States, the emergence of the country as a great power, U.S. role in the 20th century are considered. The political, economic and cultural evolution of the American people is examined, providing the student with historical foundations for an informed political awareness of present-day issues.
  • HIS 210 The Contemporary World 3

    • This is a survey course of 20th century global history: it covers the period of imperialism leading to World War I, the emergence of the USSR as a major power, the transformation of Europe as a result of World War II, the period of the Cold War, the role of the USA in the post-cold war world. Special emphasis is placed on the impact of geography, science and technology on political, economic and cultural development of the world.
  • PHI 110 Problems of Philosophy 3

    • An introduction to philosophy by way of selected problems from various areas of philosophy. Topics include: the nature of a priori knowledge and of scientific explanation, the existence of God, whether or not there can be moral knowledge, and the problem of free will. The course objective is to acquaint students with these philosophical issues, and through detailed discussion, to teach them how to analyze ideas critically.
  • PHI 220 Ethics and Social Philosophy 3

    • An examination of some of the most critical issues of moral and social philosophy. These include subjects such as the linguistic analysis of terms such as “good,” “evil,” “duty,” “right” and others. The basis of different moral systems will be studied and the selections from ethical and social philosophers will be read.
  • PHI 230 Technology, Society, and Values 3

    • An examination of models and case studies concerned with the impact of machines on man, of technological systems on social structure, and modes of production on value systems. Special attention is paid to the ethical problems connected with newly emerging technologies.
  • PLS 110 American Government and Politics 3

    • This course is an introduction to the processes of the American form of democratic government, the nature and structure of US government, its chief characteristics and functions. Special attention is paid to the intimate relation and mutual impact of government and the people on each other, expanding the students’ awareness of the effects of governmental decision on the American People.

Behavioral Science Courses (Choose 3 Credits)

Code Course Name Credits
  • CRJ 110 Introduction to Criminal Justice 3

    • An introduction to the contemporary American criminal justice system. Discussion of the role of police, courts and prisons. Also examined is the juvenile justice system. General issues considered include: police discretion, due process, and change as an integral element of the
      American criminal justice system.
  • CRJ 386 Police Psychology 3

    • The focus of the course will be on the personality, character, behavioral changes and social isolation that result from the inherent high levels of stress and trauma associated with police work (from entry level to retirement). Factors such as managerial planning, supervision, specialized assignments, high hazard work, tour changes, work environments, alcoholism, substance abuse, other addictive behavior patterns, suicide, and codependent family issues will be identified and addressed. Prerequisites: CRJ 110, PSY 110.
  • PSY 110 Introduction to Psychology 3

    • An introduction to selected concepts, methods, and vocabulary of psychology. Focus of study will be on the individual and the conditions that influence behavior. Topics that will be covered include: growth and development, learning and thinking, emotions and motivations, personality and assessment, maladjustment and mental health, groups and social interaction, and social influence and society.
  • SOC 110 Introduction to Sociology 3

    • An analysis of the social and cultural forces that govern human behavior. The principal topics include: social interaction and organization, socialization processes, primary groups and the family (associations, bureaucracy and other social institutions), collective behavior, population and ecology.

Economics Courses (Choose 3 Credits)

Code Course Name Credits
  • ECO 105 Principles of Economics I 3

    • A study of basic economic concepts emphasizing analysis of the aggregate economy. The fundamental concepts of national income and its determination, economic fluctuations, monetary and fiscal policies, and economic growth are covered.
  • ECO 110 Principles of Economics II 3

    • An examination of processes of price determination, output, and resource allocation in perfect and in imperfect competition. Also covers labor economics, international trade and finance, and alternative economic systems. Prerequisite: ECO 105.

Mathematics Courses (Choose 3 Credits)

Code Course Name Credits
  • MAT 115 Introductory Concepts of Mathematics 3

    • This course focuses on selected topics in mathematics for students of the humanities (not students pursuing math-related degrees). Students will engage in problem-solving techniques, including inductive and deductive reasoning, along with estimation to determine reasonableness of answers. Topics include: the history of numeration systems and calculating devices; logic and set theory including statements, truth tables, Venn diagrams and set operations; real number system; geometry dealing with polygons, angles, area, volume and capacity; calculating simple and compound interest, including continuous compounding. Applications to real-life situations are emphasized. Calculators and computers are used whenever they add to the understanding of the concepts. Prerequisite: satisfactory placement exam score or “C” or better in MAT 096 and MAT 100.
  • MAT 125 Finite Mathematics 3

    • Review of elementary algebra and selected topics in statistics and probability. Sets, real numbers, graphing, linear and quadratic equations and inequalities, relations and functions, solving systems of linear equations, descriptive statistics, frequency distributions, graphical displays of data, measures of central tendency and dispersion, introduction to probability. Prerequisite: satisfactory placement exam score, MAT 100 or equivalent.
  • MAT 141 Pre-calculus 4

    • College algebra and trigonometry gives students a strong preparation for taking calculus. Topics include functions, their graphs, domain, range, inverse functions, standard algebraic transformations of functions and their corresponding geometric transformations of their graphs, exponential and logarithmic functions, trigonometric functions and their applications, addition formulas and double angle formulas. Prerequisite: satisfactory placement exam score.
  • MAT 161 Basic Applied Calculus 3

    • An introduction to calculus and its applications. Topics covered in this course include functions, limits, derivatives, tangent lines, the chain rule, maxima and minima, curve sketching, applications, anti-derivatives, fundamental theorem of calculus, integration by simple substitution and finding areas.

Business Courses

Code Course Name Credits
  • ACC 101 Accounting I 3

    • A study of accounting fundamentals. Topics include the accounting cycle, statement preparation systems, asset valuations, accounting concepts, and principles for sole proprietorship.
  • ACC 110 Managerial Accounting 3

    • Special emphasis is placed on the collection and interpretation of data for managerial decision making purposes. A study is made of cost concepts used in planning and control, cost-profit-volume analysis, and budgeting. Prerequisite: ACC 101.
  • ECO 110 Principles of Economics II 3

    • An examination of processes of price determination, output, and resource allocation in perfect and in imperfect competition. Also covers labor economics, international trade and finance, and alternative economic systems. Prerequisite: ECO 105.
  • ECO 201 Money and Banking 3

    • This course covers the structure and function of the banking system and financial markets in the United States; the use of monetary policy in the regulation of the national economy; and the role of the Federal Reserve System. Prerequisite: ECO 110.
  • FIN 201 Corporate Finance 3

    • An overview of the financial management function in modern business, emphasizing the time value of money and financial analysis. The financial and economic environment and capital markets and securities are covered. Prerequisites: ACC 101, ECO 201, MAT 125.
  • MAT 125 Finite Mathematics 3

    • Review of elementary algebra and selected topics in statistics and probability. Sets, real numbers, graphing, linear and quadratic equations and inequalities, relations and functions, solving systems of linear equations, descriptive statistics, frequency distributions, graphical displays of data, measures of central tendency and dispersion, introduction to probability. Prerequisite: satisfactory placement exam score, MAT 100 or equivalent.
  • MGT 201 Business Organization and Administration 3

    • A study of organizations and of the activities of the manager in an organization. The course follows a functional approach, analyzing such management concepts as organizing decentralization, use of staff, human relations, conflict, decision making, planning, supervision, communication, and financial and production control systems such as budgeting and PERT.
  • MGT 209 Business Law I 3

    • An introductory course with emphasis on the law of contracts and agency. Designed to give a basic understanding of the legal aspect s of contractual obligations and agency relationships.
  • MGT 302 Statistical Sampling Theory 3

    • Introduces the use of statistics in business. Topics covered include descriptive statistics, probability theory, discrete probability distributions, continuous probability distributions, statistical sampling and regression analysis. Prerequisites: MIS 101 and MAT 125.
  • MGT 405 Business Policy Seminar 3

    • This is a capstone business core course in which the disciplines of business and economics will be focused on the solution of specific business problems. Prerequisite: completion of all other business core courses.
  • MIS 101 Introduction to Computer Applications 3

    • This course provides an introduction to computers and management information systems. Topics include operating systems, networks and the Internet, productivity tools used in business including word processing, spreadsheet, database, presentation programs, management information systems and office automation.
  • MIS 105 Introduction to Information Technology 3

    • The concept of information technology is introduced and examined. Topics include computer hardware and software, networks and the Internet, programming languages, data communication, management information systems and office automation.
  • MKT 101 Introduction to Marketing 3

    • Study of the process by which consumers’ needs and wants are analyzed and satisfied within the context of a modern marketing system. Investigation of current developments in the external environment affecting the marketing process. The role of marketing institutions in facilitating the flow of goods and services from producers to consumers is analyzed.

Speech Courses (Choose 3 Credits)

Code Course Name Credits
  • COM 101 Communication: Principles and Process 3

    • This survey course introduces the nature, principles, elements and mechanism of the communication process. How, why, in what forms, and through what stages communication occurs is explored along with the nature of human perception and the role of verbal and nonverbal language in conveying meaning. Emphasis is placed on providing a working knowledge of the fundamental principles of communication as they apply to the design and delivery of the message via such media as print, radio, television, film and the Internet.
  • SPH 105 Basic Speech Communication 3

    • Study of the fundamentals of verbal communication including public speaking, interpersonal communication and small group interaction. Training in methods of obtaining and organizing materials and ideas for effective verbal communication.

Science Courses (Choose 6 Credits)

Code Course Name Credits
  • BIO 101 Humanity and the Biological Universe 3

    • This course acquaints students with basic biological, health and environmental issues of the modern world. To achieve intended awareness, students will study basic anatomy, physiology, genetics and microbiology. Special attention will be given to contemporary problems such as AIDS, genetic engineering, cancer, heart disease, and pollution. The student will use basic mathematical, computer and quantitative reasoning skills to present cohesive written summations of learning.
  • BIO 103 Nutrition 3

    • An introduction to the principles of nutrition in food management. Includes food customs, patterns and habits, nutrients in foods, applied nutrition, and world nutrition problems and programs.
  • BIO 105 Food Microbiology 3

    • A course in basic food microbiology outlining important micro-organisms, food preservation and spoilage, food contamination, enzymes produced by micro-organisms, foods in relation to disease, food sanitation, control and inspection, and microbiological laboratory methods.
  • PHY 115 Humanity and the Physical Universe 3

    • A survey course utilizing inquiry-based strategies in the physical sciences for non-science students. This course examines a broad range of topics including: Newtonian mechanics, electricity, magnetism, sound, optics, heat, energy and power, earth science including weather and climate, modern physics and the solar system. The interactions between physical science and technology and their impact on society and the quality of life will be considered.
  • PHY 120 Journey Through the Universe 3

    • Introductory and descriptive course in astronomy. Topics include: study of the universe, planetary motion, the solar system; stars and galaxies; quasars, pulsars, and black holes; possibility of extra-terrestrial life.
  • PHY 170 General Physics I 3

    • General Physics I is the study of the relationships between matter and energy in the world. In this course, students will examine Newton's laws of motion, particle kinematics and dynamics, vectors, work, energy, and momentum. Students will also conduct experiments in lab assignments to experience the science in action. Prerequisite: MAT 170.

Concentration Courses

Finance Courses

Code Course Name Credits
  • ACC 315 Financial Statement Analysis 3

    • A critical review of corporate financial reports and associated footnotes from the perspectives of different potential users including: creditors, management and investors. Use of financial statements in the assessment of business performance. Exposure to methods for the adaptation of financial statements for decision-making. Topics include: statements of income, balance sheet, cash flow from operation and free cash flow; financial ratio analysis, cash budgets, pro forma statements, forecasting growth potential and financial requirements; quality of earnings, inventory valuation, and depreciation methods. Prerequisite: FIN 201.
  • ECO 320 International Economics and Finance 3

    • A study of international trade, investment, finance and economic cooperation. Topics include theory and techniques of international trade, the U.S. in international trade, tariffs and quotas, foreign aid programs, foreign exchange markets and hedging exposure to foreign exchange risk. Operations of multinational corporations, economic integration and cooperation, balance of payments and international adjustment mechanisms and international indebtedness. Prerequisite: ECO 201.
  • FIN 205 Financial Management 3

    • Focus is on corporate financial decisions and policy. Topics include: capital budgeting and financing decisions, capital structure, mergers and acquisitions and financial failures. Risk/return considerations are examined in the context of value maximization. Prerequisite: FIN 201
  • FIN 210 Principles of Investment and Security Analysis 3

    • An introduction to the investment process. An understanding of how individuals and institutions make their investment decisions. A broad exposure to a range of topics including selection of securities, security analysis, instruments and investment trends. The risks and returns involved in investing in different financial instruments are examined. Prerequisite: FIN 201.
  • FIN 401 Finance: Working Capital Management 3

    • An introduction to the management of short-term or current accounts of the firm to optimize the risk/return profile. Management of the liquid assets of the firm, which comprise a substantial portion of total assets, has become more significant because of the increasing range of management techniques and technologies. Prerequisite: FIN 201.

  • FIN 405 Modern Portfolio Theory 3

    • A detailed examination of portfolio management and capital market theory including a review of material on efficient markets, the basic Markowitz portfolio model and the capital asset pricing model. The above concepts in terms of international diversification and the evaluation of portfolio performance are covered. Traditional equity and bond valuation techniques will also be investigated. Prerequisite: FIN 201.

General Management Courses

Code Course Name Credits
  • MGT 301 Introduction to International Business 3

    • Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MGT 305 New Management 3

    • Techniques and practices applied to conceiving, developing, launching, and managing new products. An in-depth evaluation of the life cycle concept will analyze various stages and how careful planning and managing can extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite: MKT 101.
  • MGT 310 Small Business Management 3

    • An examination of required skills, resources and techniques that transform an idea into a viable business. Entrepreneurial decision making will be stressed and the role it plays in idea generation, conception, opportunity analysis, marshalling of resources, implementation of plans, management of ongoing operations and providing for growth will be stressed. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MGT 311 Knowledge Management 3

    • This survey of Knowledge Management examines the prevailing trends in Knowledge Management. Areas covered include KnowledgeWare technologies, The Learning Organization, Knowledge Management and Leadership and Organizational Design, introduction to systems approach and systems thinking, Knowledge Management Payoffs, the four underlying pillars of Knowledge Management.
  • MGT 315 Human Resources Management 3

    • An introduction to the management of human resources for the effective support and achievement of an organization’s strategies and goals. The major functions of planning and staffing, employee development and involvement, compensation and reward and employee relations are examined. Decision-making skills in these areas are developed through class assignments. Prerequisite: MGT 201.
  • MGT 401 Production and Operations Management 3

    • Introduces the activities required in the process of production of products and delivery of services. Background of concepts, processes and institutions in the production of goods and services will be covered. Prerequisites: MGT 201 and MGT 302.

Human Resource Management Courses

Code Course Name Credits
  • MGT 301 Introduction to International Business 3

    • Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MGT 310 Small Business Management 3

    • An examination of required skills, resources and techniques that transform an idea into a viable business. Entrepreneurial decision making will be stressed and the role it plays in idea generation, conception, opportunity analysis, marshalling of resources, implementation of plans, management of ongoing operations and providing for growth will be stressed. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MGT 315 Human Resources Management 3

    • An introduction to the management of human resources for the effective support and achievement of an organization’s strategies and goals. The major functions of planning and staffing, employee development and involvement, compensation and reward and employee relations are examined. Decision-making skills in these areas are developed through class assignments. Prerequisite: MGT 201.
  • MGT 320 Collective Bargaining and Labor Relations 3

    • The course is designed to meet two objectives: to introduce the student to the background and relationships between economics, public policy, unionism, and business management and their impact upon management -labor relations; to provide a basic orientation to the framework, processes, and strategies involved in collective bargaining and the resolution of labor grievances and arbitration in management-labor relations. Prerequisite: MGT 315.
  • MGT 410 Employment Law 3

    • The management of human resources takes place in a complex legal environment which places obligations and responsibilities on the employer and extends protections and rights to the employee. Federal and state requirements in EEO, employment standards, wages, job security, safety and health, workers compensation and other benefits will be covered. Integration of such requirements in day-to-day management practices is emphasized.
      Prerequisite: MGT 209
  • MGT 415 Compensation Management 3

    • Elements of a rational and objective compensation system are examined. Review of economic and behavioral science theories underlying modern compensation systems. Wage and salary administration, techniques of job evaluation, performance appraisal and wage surveys, role of employee benefits are studied. Prerequisite: MGT 315.

International Business Courses

Code Course Name Credits
  • ECO 320 International Economics and Finance 3

    • A study of international trade, investment, finance and economic cooperation. Topics include theory and techniques of international trade, the U.S. in international trade, tariffs and quotas, foreign aid programs, foreign exchange markets and hedging exposure to foreign exchange risk. Operations of multinational corporations, economic integration and cooperation, balance of payments and international adjustment mechanisms and international indebtedness. Prerequisite: ECO 201.
  • MGT 301 Introduction to International Business 3

    • Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MIS 450 E-Commerce 3

    • This course involves study of Internet technology and its global use in commerce and industry. Communications, business processing and service concepts are introduced along with other web-based techniques. Application of e-commerce to various areas within management is discussed. Prerequisite: MIS 101.

  • MKT 310 Fundamentals of Exporting and Importing 3

    • An introduction to the export/import practices of small and medium sized firms. The course will provide a guide through the stages of the export/import process, from an assessment of its feasibility to successful completion. Students will develop a familiarity with international trade regulations and requirements, procedures and documentation, intermediaries facilitating the acquisition of information, the flow of goods and services, and financing. Prerequisite: MKT 101.
  • MKT 320 Cross-cultural Promotional Concepts and Practices 3

    • The course is designed to sensitize the student to the cultural antecedents of managing promotional activities in international settings. Of special concern are the areas of advertising, public relations, publicity, personal selling and negotiations. Management of these functions will be investigated within the context of methodologies applicable to measurement and understanding of cultures, customs and business practices. Prerequisite: MKT 101.
  • MKT 405 International Marketing 3

    • This course focuses on the regulatory, cultural, strategic, and political dimensions of international marketing. Topics include problems of cross-national marketing; identification of market potential; development of strategies to suit cultural differences; management of multinational marketing efforts; development of product promotion policies, pricing strategies and distribution methods.

Management of Information Systems

Code Course Name Credits
  • MIS 215 Application Program Development I 3

    • Introductory problem solving and programming, using various generation languages to develop deterministic business systems. Development activities may include business applications such as accounts payable, order entry or the use of professional support applications such as electronic spreadsheet, database file management and graphic functions. Prerequisites: MIS 105 and MAT 125.
  • MIS 305 Data Base Program Analysis 3

    • Survey of the techniques and methodology used in database management. Analysis of the software design and programming in the data base environment. Prerequisite: MIS 101.
  • MIS 320 Managing Data Communications and Networks 3

    • Advanced topics in teleprocessing systems. Analysis of the data transmission channels, computer equipment configurations, procedures and security of teleprocessing systems. Teleconferencing, electronic mail, electronic fund transfer, electronic commerce, integration of teleprocessing and automation into the management information system of a business enterprise. Prerequisites: MIS 101.
  • MIS 325 Structured Systems Analysis and Design 3

    • This course involves use of the systems approach to analysis and design of various information systems, including but not limited to database systems, networking systems, programming systems, accounting information systems, and decision support systems. Structured, as well as object-oriented methods of system design are treated. Prerequisite: MIS 101.
  • MIS 430 Information Resource Management 3

    • Examines management of information systems including how to acquire, organize, monitor and control computer resources with emphasis on management problems unique to computer based information systems environments. Prerequisite: MIS 105.
  • MIS 401 Seminar 3

    • Crucial study of information systems related to advanced topics such as IS in the manufacturing environment, IS in the legal environment, IS in the finance environment, IS in the health service environment, EDP facility and management. Specific topics will be determined by interest of both the students and the instructor. Prerequisites: MIS 215, MIS 305, MIS 325.

Managerial Accounting Courses

Code Course Name Credits
  • ACC 210 Financial Accounting 3

    • Stresses the theoretical and analytical aspects of financial accounting. Attention is directed to asset valuations with emphasis on current controversies and opinions of the AICPA and other professional organizations. Prerequisite: ACC 110.
  • ACC 306 Cost Accounting 3

    • Examines the importance of cost accounting to the various levels of management and the dual function of cost as an information system and as a tool for planning and control. Concepts in the accumulation of manufacturing costs, job order, and process costs systems are stressed. A study of budgets and standard cost systems as a function for planning and control; direct costing, break-even and cost-volume-profit analysis, as an aid to decision making. Prerequisite: ACC 110.
  • ACC 311 Not for Profit Accounting 3

    • Fund accounting for nonprofit organizations such as governmental units, universities, hospitals, foundations and charitable institutions. Prerequisite: ACC 210.
  • ACC 320 Accounting Information Systems 3

    • Introduces the fundamentals of accounting information systems knowledge base needed by accounting professionals, business information generated by organizational and accounting processes and operations, application areas in an organization, and risks and internal controls. Prerequisite: ACC 110.
  • ACC 402 Federal Taxation II 3

    • Federal Income taxation for partnerships, estates, trusts, and corporations: preparation of returns. Introduction to federal income tax procedure. Prerequisite: ACC 210.
  • ACC 406 Internal Auditing 3

    • Internal control, behavioral aspects, audit reporting, the management of internal auditing, its status as a profession, internal auditing techniques such as: internal control questionnaires, flowcharting, interviewing, and statements and standards of major professional auditing and accounting bodies. Prerequisite: ACC 210.

Marketing

Code Course Name Credits
  • MKT 201 Sales Management 3

    • Planning, supervising and evaluating the sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices that are encompassed within the role of sales manager. Prerequisite: MKT 101.
  • MKT 205 Retailing Management 3

    • An investigation of the organization of the retail function. Consideration of managerial problems in the operation of large and small retailing organizations, control of retail operations, design of retailing facilities, retailing strategies and current developments in the field. Prerequisite: MKT 101.
  • MKT 301 Management of Promotion 3

    • A firm’s promotional efforts focus on developing and managing integrated marketing communications. This course studies the planning and implementation of demand stimulating promotion, i.e. advertising, personal selling, sales promotion and publicity/public relations. Promotion is seen as a key element of the marketing mix that contributes to an organization’s cohesive marketing strategy. Prerequisite: MKT 101.
  • MKT 315 Internet Marketing 3

    • Shows how the Internet can be leveraged to acquire, retain and delight consumers. Students gain a strategic and tactical marketing perspective, with an emphasis on integrating online and offline marketing activities. Prerequisite: MKT 101.
  • MKT 401 Marketing Research 3

    • Research activity in the field of marketing, methods of data collection and analysis thereof, quantitative techniques in marketing, the role of the computer in marketing research, control and evaluation of the marketing function. Prerequisite: MKT 301.

  • MKT 305 New Product Management 3

    • Techniques and practices applied to conceiving, developing, launching, and managing new products. An in-depth evaluation of the life cycle concept will analyze various stages and how careful planning and managing can extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite: MKT 101.

Small Business and Entrepreneurship Courses

Code Course Name Credits
  • MKT 305 New Product Management 3

    • Techniques and practices applied to conceiving, developing, launching, and managing new products. An in-depth evaluation of the life cycle concept will analyze various stages and how careful planning and managing can extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisite: MKT 101.
  • MGT 310 Small Business Management 3

    • An examination of required skills, resources and techniques that transform an idea into a viable business. Entrepreneurial decision making will be stressed and the role it plays in idea generation, conception, opportunity analysis, marshalling of resources, implementation of plans, management of ongoing operations and providing for growth will be stressed. Prerequisites: MGT 201, MKT 101, ACC 101.
  • MGT 315 Human Resources Management 3

    • An introduction to the management of human resources for the effective support and achievement of an organization’s strategies and goals. The major functions of planning and staffing, employee development and involvement, compensation and reward and employee relations are examined. Decision-making skills in these areas are developed through class assignments. Prerequisite: MGT 201.
  • MGT 411 Business and Ethics 3

    • This course is designed to provide new entrepreneurs and business leaders with a solid background of ethical behavior as it relates to the issues they will face in many aspects of their professional and personal lives. Building on the fundamentals of ethics as evolved from great thinkers who explored issues of evil, duty and right from a moralistic viewpoint, this course will bring those eternal questions to current topics in business through debate and analysis.
  • MGT 420 Business Practicum 3

    • This course is designed as a capstone course to the Small Business and Entrepreneurship concentration. Specific cases in finance, management, marketing and leadership will be explored as an integral part of the course through hands on approach to problem solving. Additional related business cases will also be explored in class. Prerequisites: FIN 201, MGT 310, MKT 101, ACC 101, ACC 110.
  • MKT 201 Sales Management 3

    • Planning, supervising and evaluating the sales force efforts within the guidelines set by strategic marketing planning are the principal responsibilities of sales managers. This course examines both the theory and practices that are encompassed within the role of sales manager. Prerequisite: MKT 101.
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